With over 20 years of history in its rear view mirror, Need for Speed returns with a reboot that delivers on what Need for Speed stands for - rich customization, authentic urban car culture, a nocturnal open world, and an immersive narrative that drives your NFS game. Fuelled by our very own car culture community, Speedhunters has helped deliver a NFS experience that is grounded in authentic car culture by diving into the world of past, present and emergent trends of the urban car scene.Rich authentic customization - Build a car to reflect your character with extensive visual and performance customization options. Because your ride should look as good as it handles West Coast playground - Discover Ventura Bay. From the dense city streets to the winding roads that lead you to the harbor and through the canyons, this is your home turf Play your way - Need for Speed returns with 5 unique ways to play: Speed, Style, Build, Crew and Outlaw, enabling you to earn reputation and ultimately win your way.