This book offers a major reconceptualization of the term ?audience? including the landscape of a given audience?the situated and territorializing features of any way of seeing and defining the world. Given de Certeau's hypothesis that listening watching and reading all occur in places and result in produce transformed paths or spaces the contributors to this landmark volume have provided innovative essays analyzing the transformations that take place in the geography between sender and receiver. The book acknowledges in the face of conventional ?discourse analysis? the contextual features of discourse to produce a complex and textured understanding of the concept of audience. The Audience and Its Landscape presents the work of a vital cross-section of international scholars including Sweden's Karl Erik Rosengren the UK's Jay G. Blumler and Roger Silverstone Australia's Tony Bennett Israel's Elihu Katz Canada's Martin Allor and the United States's Janice Radway Byron Reeves and John Fisk to name a few. This book is truly groundbreaking in its depth and scope and will speak to students of rhetoric mass communication cultural studies anthropology and sociology alike. Language: English