Ltd Privacy Policy Ltd. ("We") are committed to protecting and respecting your privacy.

This policy (together with our terms of use and any other documents referred to on it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By visiting (“our site”) you are accepting and consenting to the practices described in this policy.

For the purpose of the General Data Protection Regulation 2018 (the “Act”), the data controller is Ltd. Fountain Street House, Fountain Street, Ulverston, Cumbria, LA12 7EQ, UK. Registration Number: Z1333679

We have appointed a data privacy manager who is responsible for overseeing questions in relation to this privacy notice. If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact the data privacy manager using the details set out below.

Our full details are:

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues ( We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

Information we may collect from you

We may collect and process the following data about you:


Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them see our Cookie policy.

Uses made of the information

We use information held about you in the following ways:

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

We have set out below, in a table format, a description of all the ways we may use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Purpose/Activity Type of data Lawful basis for processing including basis of legitimate interest
To register you as a new customer (a) Identity (b) Contact (c) Profile Performance of a contract with you.
To process and deliver your order, including: managing payments, fees and charges; and managing your queries through our Customer Service team – this may include recording calls to our teams. (a) Identity (b) Contact (c) Financial (d) Transaction (e) Marketing and Communications Performance of a contract with you. We may also use some of the data related to your queries for our legitimate interests of ensuring our customer service quality standards are met.
To collect and recover money owed to us in respect of your order (a) Identity (b) Contact (c) Financial (d) Transaction Necessary for our legitimate interests (to recover debts due to us).
To carry out fraud assessments (a) Identity (b) Contact (c) Financial (d) Transaction (e) Technical Necessary for our legitimate interests of ensuring payments are not fraudulent
To process your purchase of a gift voucher from us (a) Identity (b) Contact (c) Financial (d) Transaction Performance of a contract with you.
To notify you in relation to our legal obligations and documents, including changes to our terms or Privacy Policy (a) Identity (b) Contact (c) Profile Necessary for our legitimate interests of ensuring our customers are updated on these changes.
To help us improve our offering to our customers, including asking you to leave a review or take a survey, or provide customer insights (a) Identity (b) Contact (c) Profile (d) Marketing and Communications Necessary for our legitimate interests (to study how customers use our products/services, to improve our offering to our customers, to develop them and grow our business).
To enable you to partake in a prize draw or competition (a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications Performance of a contract with you to fulfil the promotion and run the competition/prize draw. We may also subsequently use your entries for the legitimate interests of understanding our customer base more effectively.
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) (a) Identity (b) Contact (c) Profile (d) Technical Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise).
To deliver relevant website content, advertisements and other marketing material to you and measure or understand the effectiveness of the advertising we serve to you (a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications (f) Technical Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business to inform our marketing strategy and to improve our offering to you). Please note that where cookies are used for this purpose, this is covered separately by our Cookies Policy.
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences (a) Technical (b) Usage Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy). Please note that where cookies are used for this purpose, this is covered by our Cookies Policy.
To make suggestions and recommendations to you about goods or services that may be of interest to you (a) Identity (b) Contact (c) Technical (d) Usage (e) Profile Necessary for our legitimate interests (to develop our products/services and grow our business, and to improve our offering to you).

Disclosure of your information

We may share your personal information with any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.

We may share your information with selected third parties including:

We may disclose your personal information to third parties:

International transfers

Some Fruugo retailers are based outside the European Economic Area (EEA). The processing of your personal data for the purposes of fulfilling your product purchase may involve a transfer of data outside the EEA or countries deemed to provide an adequate level of protection for personal data by the European Commission.

Please see below a list of countries in which Fruugo retailers are currently located:

Where we store your personal data

The data that we collect from you may be transferred to, and stored at, a destination inside the European Economic Area ("EEA"). It may also be processed by staff operating inside the EEA who work for us or for one of our suppliers.

All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted using SSL technology. We do not store payment or credit card details nor do we share customer details with any 3rd parties other than for the purposes previously described.

Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet can never be completely secure. Although we will always do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Access to information

The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Contact

Your rights

You have the right to ask us not to process your personal data for marketing purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at

Under certain circumstances, you have rights under data protection laws in relation to your personal data. Please read below to find out more about these rights:

Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data's accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

If you wish to exercise any of the rights set out above, please contact us. Contact

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

Glossary of Terms

Lawful Basis

Third Parties

External Third Parties

Changes to our privacy policy

This version was last updated on 24th May 2018 and historic versions can be obtained by contacting us. Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by email. Please check back frequently to see any updates or changes to our privacy policy.


Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to

Politique de cookies de Ltd

En visitant ce site web avec les paramètres de votre navigateur réglés de manière à autoriser les cookies, vous acceptez que Fruugo utilise des cookies aux fins décrites ci-dessous dans le but de vous offrir une expérience d'achat entièrement fonctionnelle.

Qu'est-ce qu'un cookie ?

Un cookie est un petit fichier texte téléchargé et stocké sur votre ordinateur ou appareil mobile par les sites web que vous visitez. Lorsque la technologie des cookies n'est pas disponible, il est possible que nous ayons recours à un identifiant anonyme. Un identifiant anonyme est une chaîne aléatoire de caractères utilisée aux mêmes fins qu'un cookie.

Votre navigateur n'accède au fichier cookie que lorsque vous visitez le site web qui l'a généré. Il contribue à faciliter votre navigation en vous connectant automatiquement et mémorisant certaines informations, telles que vos préférences ou le contenu de votre panier. Les cookies permettent à des sites comme Fruugo de vous offrir une expérience de shopping personnalisée.

Les informations stockées dans un cookie donné ne sont accessibles que par le site web qui les a créées et les cookies sont uniquement limités à la communication des informations que vous avez divulguées sur le site.

Nous utilisons les types de cookies suivants :

La liste ci-dessous détaille les cookies utilisés sur Fruugo. Nous avons résumé quelles les sources de ces cookies ainsi que leur objectif. Si la partie est autre que « Fruugo », cela signifie qu'il s'agit de l'un des partenaires commerciaux tiers qui nous aident à améliorer votre expérience de navigation.

Catégorie Partie Objectif
Strictement nécessaire Fruugo Fruugo utilise des cookies pour activer certaines des fonctionnalités de base nécessaires pour naviguer et réaliser des achats sur notre site web, notamment pour mémoriser les produits que vous avez ajoutés à votre panier. Les informations collectées via ces cookies sont uniquement utilisées à cette fin et elles ne sont à aucun moment partagées ou vendues à des tiers.
Performance Google Adwords; MSN/Bing; Double Click; Facebook; AppNexus, Ve Interactive, Captify, FLXONE Google Adwords; MSN/Bing; Double Click; Facebook; AppNexus, Ve Interactive, Captify, FLXONE utilisent des cookies (ou, le cas échéant, des identifiants anonymes) pour assurer le suivi de notre propre activité publicitaire payante. Nous utilisons les informations collectées par ces cookies pour nous aider à déterminer où nos annonces seront les plus efficaces en ligne. Chaque annonceur utilise ses propres cookies de suivi et les données extraites ne correspondent à des données qui ne sont ni confidentielles, ni interchangeables.
Performance Google Analytics (including Universal Analytics and Google Analytics for Display Advertisers) Google Analytics utilise des cookies (ou, le cas échéant, des identifiants anonymes) afin de collecter des données qui nous aident à comprendre comment les utilisateurs utilisent le site. Nous utilisons ces informations pour identifier comment et en quoi nous pouvons améliorer l'expérience client ainsi que pour nous aider à déterminer l'endroit où nos annonces seront les plus efficaces en ligne. Les données collectées via ces cookies sont anonymes, elles ne collectent aucune donnée client spécifique et elles ne sont à aucun moment partagées avec des tiers autres que DoubleClick Campaign Manager, un produit dont Google est le propriétaire exclusif.
Performance Pingdom Pingdom surveille les applications web en temps réel, ce qui nous permet de mesurer et de surveiller les performances de nos applications et de notre infrastructure. Nous utilisons Pingdom pour capturer les temps de chargement des pages ainsi que les temps de réponse aux demandes afin de garantir une excellente qualité de service.
Performance FullStory FullStory enregistre et reproduit les expériences réelles d'utilisateurs anonymes sur notre site web afin de nous aider à comprendre comment les utilisateurs interagissent avec notre site web et ainsi nous permettre d'améliorer notre expérience client.

Durée des cookies :

Cookies de session (ou transitoires)

Les cookies de session sont stockés dans la mémoire de votre ordinateur pour la durée de votre session de navigation. Ils deviennent inaccessibles lorsque la session reste inactive pendant un certain temps et sont automatiquement supprimés de votre ordinateur une fois que le navigateur est fermé. Ils vous permettent de passer d'une page à l'autre sans avoir à vous connecter à plusieurs reprises.

Cookies persistants (ou permanents)

Les cookies persistants sont stockés dans la mémoire de votre ordinateur et ils ne sont pas supprimés lorsque vous fermez votre navigateur. Ils sont utilisés pour conserver vos préférences concernant le site web, afin qu'elles restent en mémoire à l'occasion de votre prochaine visite. Ils sont également utilisés pour collecter des informations concernant le nombre de visiteurs, le temps moyen passé sur une page particulière ainsi que pour analyser les comportements d'achat sur le site. Ces informations sont utilisées pour savoir si le site fonctionne ainsi que pour localiser de possibles champs d'amélioration.

Cookies Flash (ou objets locaux partagés)

Vous avez probablement installé Adobe Flash sur votre ordinateur. Les sites web qui contiennent du Flash peuvent également stocker sur votre ordinateur de petits fichiers utilisés de la même manière que les cookies.

Les cookies Flash peuvent également sauvegarder les données stockées dans d'autres cookies. Lorsque vous supprimez les cookies, vos cookies Flash ne sont pas affectés. Il se peut donc qu'un site web vous reconnaisse dès lors qu'il a sauvegardé dans un cookie Flash les informations contenues dans les cookies supprimés.

Gérer les cookies :

Vous pouvez facilement effacer les cookies de votre ordinateur ou appareil mobile depuis votre navigateur. Chaque navigateur est différent, il vous faut consulter le menu « Aide » de votre navigateur (ou celui de votre téléphone portable) pour découvrir comment modifier vos préférences en matière de cookies.

Vous pouvez choisir de désactiver les cookies ou de recevoir une notification à chaque fois qu'un nouveau cookie est envoyé sur votre ordinateur ou appareil mobile. Veuillez noter que si vous choisissez de désactiver les cookies, vous ne pourrez plus bénéficier de l'ensemble de nos fonctionnalités.