Action: IMPROVES MOUTH HYDRATION FROM 1ST USE Himalaya Hydra Plus Toothpaste, is specially designed with natural hydrating ingredients like Aloe Vera and Hyaluronic Acid, to improve mouth hydration from the 1st use and maintain hydration up to 12H for better mouth comfort. Blueberry, a natural anti-oxidant along with time tested herbal ingredients helps to protect teeth from harmful germs and supports periodontal health giving you strong and healthy teeth. Key Ingredients:  Miswak - Has antibacterial properties, helps fight bacteria and prevent bleeding gums. A natural astringent, that ensures your gums remain healthy and protected. Hyaluronic Acid - Helps maintain mouth hydration. Improve mouth hydration from the 1st use and maintain hydration up to 12H for better mouth comfort. Aloe Vera - Improves mouth hydration. Blueberry - Helps fight bacteria. Natural anti-oxidant along with time tested herbal ingredients helps to protect teeth from harmful germs and supports periodontal health giving you strong and healthy teeth. Additional Information: 97% Natural origin. Science of Ayurveda. Enamel safe. Vegan friendly. Fresh taste. Natural Hyaluronic acid. Recyclable tube & carton. FSC RECYCLED - Packaging from responsible sources. INCI Benefits Improves mouth hydration from the first use. Keeps mouth hydration for up to 12 hours. Helps prevent bleeding gums. Helps prevent plaque formation. Protects teeth from harmful germs. Gives a cooling and refreshing sensation. Helps To: STRENGTHEN GUMS & TEETH. CALM GUMS REDNESS. SOOTHE GUMS IRRITATIONS. TIGHTEN GUMS. REDUCE GUMS DISCOMFORT. Indications: Free from Fluoride. Store in a cool and dry place. Directions: Brush at least twice a day or as directed by a dentist. For adults and kids above 7 years old.